Search-engine optimization (SEO)

SEO makes websites more visible and attractive to search engines through the use of keywords, inbound links, and website structure. Keywords allow a site to focus and capitalize on a specific niche. The more inbound links that point to a website, the higher the “authority” and resulting ranking in Google. An easily-indexed website ensures that search engines can rank all pages of a site as highly as possible. Google’s PageRank metric scores each website on a scale of one to ten — the higher the number, the better a website ranks for its specified keywords.

Sites that are not optimized in this manner are often ignored or ranked lowly by Google and Yahoo! and thereby deliver little traffic from search engines. In most cases, the vast majority of website traffic should arrive through search-engine queries. For example, if a website sells baseballs, then the website should be in the top ten search-results whenever someone types “baseballs” or a similar keyword.

Market Rocker has developed a comprehensive SEO strategy that incorporates:

  • Building inbound links
  • Researching optimal keywords
  • Increasing Google PageRank
  • Including keyword-rich content
  • Optimizing website structure for search-engine indexing

For example, websites have items including meta titles, meta descriptions, page titles, and keyword fields that all need to be optimized for various keywords within the HTML code. Inbound links from authoritative, outside websites need to be gained in a way that does not seem like spam to Google. (For example, do not pay to have a random company “get” you thousands of backlinks in a few days.) The pages and structure of a site needs to be formatted to allow Google’s robot to index each page fully. But the exact method to accomplish these objectives can be complicated.

Many companies start to learn about SEO through Internet research. Of course, there is a lot of information out there. But all of the information can be theoretical, contradictory, outdated, and complex. It takes a long time to understand the basics — not to mention which advice to follow. Hiring an experienced SEO company who knows SEO best-practices through years of experimentation and study is the best way to save time and money to start increasing sales revenue quickly. Moreover, different SEO strategies need to be applied depending on the focus and needs of websites and companies.