Website Consulting

Whether a company needs a quality online-marketing strategy from scratch or an expert team to evaluate an existing strategy, Market Rocker can provide a comprehensive analysis of a firm’s future Internet-marketing needs or its existing programs. Just a few of the services include:

  • Search-engine optimization (SEO). What keywords will attract the most relevant traffic? How are a website’s current keywords faring? Should certain phrases be added or deleted? Should the keyword-density increase or decrease? Are the best terms placed in the optimal locations within the HTML code?
  • E-mail Marketing. What type of e-mail marketing is most suitable for a company’s website and goal? How is the current e-mail marketing program performing? How can the click-through and conversion ratios be improved? How should e-mail campaigns be changed or optimized based on past performance? How can a website capture more e-mail addresses in the first place? How can the messages not be viewed as spam?
  • Search-engine marketing (SEM). What are the best pay-per-click advertising keywords to use? How can the number of clicks be increased? Should the targeted phrases and advertising networks be changed? Which keywords will provide the best results at the cheapest cost? Which keywords convert the most traffic?
  • Social-media marketing (SMM). How can a social-media strategy be deployed effectively? How can the respective advantages of Facebook and Twitter be leveraged for maximum benefit? Based on prior results, does a specific social-network send more conversions and clicks? If so, should a focus remain only on that network? How much social-media activity is too much and will be seen as spam?

      • Internet marketing is not a tactic that can be unleashed and then forgotten. The Internet changes every hour of every day. Not only do companies need to create an effective online-marketing strategy, they also need to measure, evaluate, and modify their approaches whenever necessary. In addition to providing effective online-marketing services, Market Rocker can also provide constant, ongoing analysis of online-marketing strategies to maximize efficiency and results over the long term.